I have been spending a lot of time looking at a blogging company whose whole emphasis is that you can should use blogging for SEO, on the commercial side of life at least. I have always thought this (seems common sense), but they have married the technology to the concept. Compendium Blogware was started just this last summer by Chris Baggot, late of ExactTarget. You can read all about it on their site and as much as I like the product, not a shill for them (unless it gets me a discount…then I will gladly shill).

I bring it up because one of the big things about the concept of the product is that the title of the blog plays into your SEO results, so use your keyword in your title of your blog page. I started out, like most bloggers, trying to be pithy and funny or intelligent…or something…with my blog title. Mine was “Tech Errata,” which accurately described my thinking of what it would be…but who ever Googles that phrase. In actuality, Stacy didn’t even know what the word was.

So I am changing in the hopes (and it is pretty remote, let’s face it, if people Google “Nicholasville Web Design” once a year I will be shocked)…but hey it is good advice.

Anyway, haven’t blogged in a LONGGG time, so needed to do it. Meant to blog after I got back from spending time in Indianapolis at the ExactTarget users conference, where I met the guys from Compendium. Have lots to talk about and will force myself to write this week…for the thousands of you Viagra peddlers (please if anyone real reads this, please comment) that frequent my site and have been dying for new content. So, sign up for the e-mail notifications and I will talk more later.

Anyway, one of the things that really struck me about our discussion of optimizing your site for both organic and paid results, was that the “semantic web” can help you with your search results. The semantic web has always been a esoteric area for me. I understand in theory what Tim Berners-Lee means about separating presentation from data. The easiest example is that I use CSS to format my data, that I store in databases or in HTML as unformatted. But in that case, I know what the data is and what I am doing with it. He is talking more big picture, talking about all the data that we create in terabytes daily and bringing some kind of order to it. So I never really thought it would be relevant to something like Search Engine Optimization, or relevant to me in a smaller way.

What was said about SEO, though , is that if you start using tags like Header Tags (H1 – H6) and Paragraph tags, then the search engines pick up on that and assign a weight the data within those tags.

I had quit using header tags, because I thought it was bad practice. When I first started doing simple web pages, all the way back in 1996 (for Transylvania’s College Republicans) I used header tags, because they were a simple way to format text. Netscape had a default format for each, so you knew what it would look like.  Then as HTML 4.0 and CSS came along and there were better ways to specify your text format, I quit using them.  This semantic way means you use the CSS to format what the data inside the tags looks like, but then you are just using the header and paragraph tags to identify, “hey, this is my most important thing – literally, my page’s header” or “this is just a regular paragraph.”

I am still getting used to using it, as you can see from my own site, but it is definitely something interesting to keep in mind and a simple way to increase your site’s pages’ searchability.